Founded by Madri van Zyl in 2015, Iloni is a contemporary designer brand of jewellery and accessories, born out of a love for curiosity, creativity, and thoughtful design. As a young Stellenbosch University graduate, Madri embraced a bold “why not?” philosophy - leading her to explore innovative techniques and materials with a sense of joy and freedom that remains at the heart of Iloni today.

The name Iloni, meaning “joy” in Finnish, reflects this spirit of playful elegance and experimentation.

Our Philosophy
Iloni creates timeless, modern pieces for women who appreciate simplicity, elegance, and individuality. Every design is made to feel distinctive yet wearable-pieces that become part of your daily rhythm, reflecting who you are without saying a word.

We believe that looking good should feel effortless. Our jewellery is designed to be both beautiful and practical-comfortable enough for everyday wear, yet refined enough to elevate any occasion.

Where We Are
All Iloni pieces are designed and handcrafted in our atelier and production studio on a beautiful farm in Stellenbosch, South Africa. It’s a peaceful space that inspires slow design, intentional craftsmanship, and the pursuit of quality.

What Makes Us Different
Iloni stands apart as an upmarket designer brand that embraces the fun and fluidity of fashion-while staying grounded, honest, and free of pretence. Our customers value quality, artistry, and thoughtful design over fleeting trends.

What We Offer
We deliver well-crafted, versatile jewelry that enhances your wardrobe and adds quiet confidence to your style. Each piece is a timeless investment, designed to bring joy, individuality, and elegance to your every day.

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